Can the Kidswear Industry Actually Utilize the Digital Age Better?

Adapting to the current times is one of the first rules of sustaining a business. Even if some things have worked in the past, there is no guarantee that they are going to work going forward. Recent market trends in India suggest that digital platforms have been gaining massive popularity. This recent development was observed very prominently in the pandemic. The humongous market size of apparel industry in India is proof that they have been doing a good job getting on with the digital times.

Children’s clothing market research in India has found that kidswear fashion is an industry worth billion! Along with that, the kidswear online market valuation is about Rs. 5,000 crore and is predicted to grow 40-50 percent every year as the transition to online mode gradually progresses. Most researchers hold the opinion that this is just the tip of the iceberg. Keeping in mind the population count of India and rising disposable income in nuclear households, clearly there is still huge potential waiting to be untapped.

With the advent of the digital age in India, people are enjoying a lot more options than they ever did! Apart from the virtual alternative being a huge step-up in terms of speed, efficiency and cost, online algorithms catering to personal tastes truly seals the deal! Along with this, the constant re-modelling of the technology driven spaces to make them more lucrative and user-friendly ensure that people keep coming back to them again and again.

With its never-ending list of benefits, it might seem that there are no downsides to digitalization. It’s only half the picture. With both national and international kidswear companies vying for space in the Indian market, the competition has become quite stiff. On top of that, the hunt for something new is at an all-time high which means that new strategies are desperately required to keep up with growing demands.

The good news is that the kidswear market of India is already mapping out new strategies to bring in more numbers. Thus, it is high time for businesses to join the digital revolution. This is where Kidcity comes in! Join India’s first kidswear digital platform and maximize your profit margins like never before. Take your business to newer heights with Kidcity’s industry specific solutions for manufacturers, brands, and retailers by availing amazing features like huge online catalogue of brands and products, doorstep delivery with digital tracking options, assured digital assistance and many more! Be a part of the digital world today.

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