The progress that kidswear industry has shown in nothing short of stellar. Statistics show that over the years, children’s clothes have even surpassed men and women apparel in terms of sales. It is also noteworthy that despite the instability of the global economy in recent times, the kidswear industry has firmly held its ground. The rise of online shopping portals for kidswear in India have proven to be a blessing for kidswear brands in India.
The incoming wave of fashion trends in the digital world has been heavily influencing people’s buying decisions. Parents are emulating media to make relevant fashion choices for their children.
Thus, it’s a good time to establish your footing in the kidswear industry. Here the top 3 things to keep in mind when selling kid’s fashion online.
1. Know your Target Audience:
The first and foremost step of turning any venture into a success is to conduct proper market research and cater to your target audience accordingly. Top kidswear brands in India have begun to realize the potential of social media when it comes to connecting with their target audience. The advent of the influencer culture has made kidswear brands widely accessible to the general population with just one click. However, transparency regarding products should also be a top priority.
2. Manufacturers and Retailers:
There is a hierarchy when it comes to selling children clothes online. If you are a manufacturer, you have to connect with wholesalers and retailers to ensure that your products reach the consumers smoothly. If you are a retailer looking to connect with brands, you must look accordingly. Fostering good relationships with everyone and ensuring timely payments is definitely of utmost importance too.
3. Advertising
Be it luxury kidswear brands or everyday kidswear brands, good advertising is crucial for expediting sales. To put it simply, you have to “be out there” if you have aspirations to grow. Making effective use of virtual advertising technology like Search Engine Optimization (SEO) advertising, digital marketing campaigns, Google paid promotion, Instagram, Facebook, LinkedIn, etc comes into the play here.
Selling kidswear fashionwear online is not only an endeavor but also a long-drawn process that takes hard work and patience. Kidcity, India’s first tech-enabled360° business solution provider, makes this process easier for you. Our aim is to cater to all the stakeholders of the kidswear industry by providing specific directory services. With over 1200 retailers, 100 brands and 3000 styles live on our platform, making profits in the kidswear sector in India is not a distant dream anymore!
